The JellyHearts: The Recipe Behind How Husband-Wife Duo Went From Home Bakers To A Franchise Of 10 Bakeries In Singapore

Founder and CEO of The JellyHearts, Candie Tan always had a passion for desserts. In 2007, she started experimenting with cheesecakes, infusing her creativity with interesting ingredients. She also loved sharing her recipes and pictures with family and friends on her blog.

Naturally, they came calling – wanting a slice of her artistic and delicious cakes. Out of her 5-room HDB flat kitchen, she began baking cheesecakes in the evenings after work and on weekends.

Her most popular cheesecake order – dubbed the original jelly heart – consisted of just four simple ingredients. Jelly, heart-shaped strawberries, full cream cheese and a digestive biscuits crust.

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